There are two main types of characters of the game, Minion costumes and Gru, Lucy and other characters instructing minions to complete certain missions.
The game allows customization of the Minions. In Minion Rush, players can customize, buy and unlock different costumes for Dave. By using different costumes, players can make their minions have better abilities. In addition to Dave's costume, Carl, Jerry and Mel along with their costumes are also available in the same Wardrobe section.
Players may also be faced with some villains for minions called bosses. Minions should dodge bosses' attacks (including big and small feature objects, and sometimes villains will try to smash minions) or the game ends; on the other hand, if players succeed to throw objects or avoid attacks, the villain will be defeated. Currently, bosses are no longer available for iOS and Android users, but can be found in previous versions of the game available in other platforms.